purchase motivation meaning in Chinese
购买动机
Examples
- Benefit and risk are two major perceptions that will influence consumers ' behavior and therefore , in order to reinforce consumers ' purchasing motivation , it is necessary to study the adjusting model of consumers ' risk and benefit perceptions
因此，为增进消费者购买动机，有必要针对消费者的风险与利益知觉调整模式进行探讨。